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First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

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    Work Activities

    Work Activities

    • Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
    • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
    • Formulate pricing policies for merchandise, according to profitability requirements.
    • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
    • Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
    • Instruct staff on how to handle difficult and complicated sales.
    • Assign employees to specific duties.
    • Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
    • Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
    • Keep records of purchases, sales, and requisitions.
    • Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
    • Review inventory and sales records to prepare reports for management and budget departments.
    • Plan and prepare work schedules and keep records of employees' work schedules and time cards.
    • Inventory stock and reorder when inventory drops to a specified level.
    • Establish and implement policies, goals, objectives, and procedures for the department.
    • Establish credit policies and operating procedures.
    • Examine products purchased for resale or received for storage to assess the condition of each product or item.
    • Enforce safety, health, and security rules.
    • Plan budgets and authorize payments and merchandise returns.
    • Estimate consumer demand and determine the types and amounts of goods to be sold.
    • Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.


    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Service Orientation

      Actively looking for ways to help people.

    • Speaking

      Talking to others to convey information effectively.


    Applied Math
    Workplace Documents
    Graphic Literacy


    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Speech Clarity

      The ability to speak clearly so others can understand you.


    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Career Video

    Additional videos and more information available on CareerOneStop

    Ohio Employment Trends

    • Currently Employed 53,740
    • Yearly Projected Openings 5,580

    Typical Education


    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Integrity
    • Stress Tolerance
    • Cooperation
    • Leadership
    • Dependability
    • Adaptability/Flexibility


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    • InDemand occupations are considered a priority by the state of Ohio.
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
    • Apprenticeships are available for this occupation. These programs can help you get hands-on experience and build your skills.
    Need help on researching occupations and careers? Download the Guide to Researching Occupations (PDF).

    Need help on how to research education and training programs? Download the Guide to Higher Education (PDF).

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