This Career Cluster focuses on the planning, managing and performing marketing activities to reach organizational objectives.
Workers who plan, coordinate and implement marketing strategies, advertising, promotion and public relations activities
Occupations related to the management of policies, operations or staff working in advertising, promotions, marketing, sales, marketing research, merchandising, or public relations in businesses and corporations, nonprofit institutions, and other organizations.
Occupations that collect and analyze different types of information to design new products, to predict future sales, and to position a company's strategies against those of its competitors.
Occupations related to getting products into the hands of customers, including forecasting, planning, buying, displaying, selling and providing customer service.
Occupations involved in the act of convincing businesses or individual consumers to purchase goods and services.