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Marketing

Marketing
This Career Cluster focuses on the planning, managing and performing marketing activities to reach organizational objectives.
 
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Career Pathways

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Marketing Communications

Marketing Communications

Workers who plan, coordinate and implement marketing strategies, advertising, promotion and public relations activities

Marketing Management

Marketing Management

Occupations related to the management of policies, operations or staff working in advertising, promotions, marketing, sales, marketing research, merchandising, or public relations in businesses and corporations, nonprofit institutions, and other organizations.

Marketing Research

Marketing Research

Occupations that collect and analyze different types of information to design new products, to predict future sales, and to position a company's strategies against those of its competitors.

Merchandising

Merchandising

Occupations related to getting products into the hands of customers, including forecasting, planning, buying, displaying, selling and providing customer service.

Professional Sales

Professional Sales

Occupations involved in the act of convincing businesses or individual consumers to purchase goods and services.