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Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

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    Work Activities

    Work Activities

    • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
    • Write press releases or other media communications to promote clients.
    • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
    • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
    • Coach client representatives in effective communication with the public or with employees.
    • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
    • Update and maintain content posted on the Web.
    • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
    • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
    • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
    • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
    • Prepare or deliver speeches to further public relations objectives.
    • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
    • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
    • Develop marketing campaigns for environmental technologies or services.
    • Purchase advertising space or time as required to promote client's product or agenda.

    Skills

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Speaking

      Talking to others to convey information effectively.

    • Coordination

      Adjusting actions in relation to others' actions.

    WorkKeys®

    Applied Math
    0
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Speech Clarity

      The ability to speak clearly so others can understand you.

    Knowledge

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Career Video

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    Pay

    • Ohio Annual Salary 61740/yr
    • Typical Salary
    • Ohio Hourly Wage 29.68/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 7,460
    • Yearly Projected Openings 810

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Integrity
    • Attention to Detail
    • Dependability
    • Persistence
    • Cooperation
    • Stress Tolerance

    Tools

    • Photocopiers
    • Personal computers
    • Notebook computers
    • Laser printers
    • Desktop computers

    Technology

    • Web platform development software
    • Web page creation and editing software
    • Graphics or photo imaging software
    • Data base user interface and query software
    • Customer relationship management CRM software

    Tags

    • InDemand occupations are considered a priority by the state of Ohio.
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
    • Apprenticeships are available for this occupation. These programs can help you get hands-on experience and build your skills.
    Need help on researching occupations and careers? Download the Guide to Researching Occupations (PDF).

    Need help on how to research education and training programs? Download the Guide to Higher Education (PDF).

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    Workforce Supply Tool

    Workforce Supply Tool

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