Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Work Activities
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
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Coordinate with the media to disseminate advertising.
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Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
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Prepare and negotiate advertising and sales contracts.
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Plan and execute advertising policies and strategies for organizations.
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
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Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
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Prepare budgets and submit estimates for program costs as part of campaign plan development.
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Train and direct workers engaged in developing and producing advertisements.
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Contact organizations to explain services and facilities offered.
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Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
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Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
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Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
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Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
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Represent company at trade association meetings to promote products.
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Direct and coordinate product research and development.
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Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
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Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Speech Clarity
The ability to speak clearly so others can understand you.
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Education Bachelor's degree
- Work Experience Less than 5 years work experience
- Training No on-the-job training
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Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
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Initiative
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Cooperation
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Dependability
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Attention to Detail
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Adaptability/Flexibility
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Stress Tolerance
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Scanners
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Personal computers
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Notebook computers
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Laser fax machine
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Desktop computers
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Web page creation and editing software
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Video creation and editing software
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Data base user interface and query software
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Customer relationship management CRM software
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Analytical or scientific software
