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Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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    Work Activities

    Work Activities

    • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
    • Contact organizations to explain services and facilities offered.
    • Prepare and negotiate advertising and sales contracts.
    • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
    • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
    • Plan and execute advertising policies and strategies for organizations.
    • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
    • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
    • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Direct and coordinate product research and development.
    • Direct and coordinate product research and development.
    • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
    • Train and direct workers engaged in developing and producing advertisements.
    • Plan and execute advertising policies and strategies for organizations.
    • Prepare budgets and submit estimates for program costs as part of campaign plan development.
    • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
    • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
    • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Coordinate with the media to disseminate advertising.
    • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
    • Represent company at trade association meetings to promote products.
    • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
    • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
    • Prepare and negotiate advertising and sales contracts.

    Skills

    • Management of Material Resources

      Managing equipment and materials.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Programming

      Writing computer programs.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Mathematics

      Using math to solve problems.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Speaking

      Talking to others.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Social Perceptiveness

      Understanding people's reactions.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Instructing

      Teaching people how to do something.

    • Service Orientation

      Looking for ways to help people.

    • Technology Design

      Making equipment and technology useful for customers.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Writing

      Writing things for co-workers or customers.

    • Coordination

      Changing what is done based on other people's actions.

    • Negotiation

      Bringing people together to solve differences.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Science

      Using scientific rules and strategies to solve problems.

    • Time Management

      Managing your time and the time of other people.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Reading Comprehension

      Reading work-related information.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Repairing

      Repairing machines or systems using the right tools.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Operation and Control

      Using equipment or systems.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Flexibility of Closure

      Seeing hidden patterns.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Originality

      Creating new and original ideas.

    • Oral Comprehension

      Listening and understanding what people say.

    • Problem Sensitivity

      Noticing when problems happen.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Category Flexibility

      Grouping things in different ways.

    • Night Vision

      Seeing at night or under low light.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Oral Expression

      Communicating by speaking.

    • Spatial Orientation

      Knowing where things are around you.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Deductive Reasoning

      Using rules to solve problems.

    • Selective Attention

      Paying attention to something without being distracted.

    • Far Vision

      Seeing details that are far away.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Speech Clarity

      Speaking clearly.

    • Near Vision

      Seeing details up close.

    • Trunk Strength

      Using your lower back and stomach.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Speech Recognition

      Recognizing spoken words.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Written Comprehension

      Reading and understanding what is written.

    • Written Expression

      Communicating by writing.

    • Information Ordering

      Ordering or arranging things.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Time Sharing

      Doing two or more things at the same time.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    Knowledge

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    Career Video

    Additional videos and more information available on CareerOneStop

    Pay

    • Ohio Annual Salary 96550/yr
    • Typical Salary
    • Ohio Hourly Wage 46.42/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 260
    • Yearly Projected Openings 30

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Initiative
    • Cooperation
    • Dependability
    • Attention to Detail
    • Adaptability/Flexibility
    • Stress Tolerance

    Tools

    • Desktop computers
    • Laser fax machine
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Photocopiers
    • Portable data input terminals
    • Scanners
    • Special purpose telephones
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Business intelligence and data analysis software
    • Calendar and scheduling software
    • Cloud-based data access and sharing software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base reporting software
    • Data base user interface and query software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Enterprise application integration software
    • Enterprise resource planning ERP software
    • Graphics or photo imaging software
    • Information retrieval or search software
    • Instant messaging software
    • Internet browser software
    • Inventory management software
    • Office suite software
    • Operating system software
    • Presentation software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software
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