Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Work Activities
-
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
-
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
-
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
-
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
-
Coordinate with the media to disseminate advertising.
-
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
-
Prepare and negotiate advertising and sales contracts.
-
Plan and execute advertising policies and strategies for organizations.
-
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
-
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
-
Prepare budgets and submit estimates for program costs as part of campaign plan development.
-
Train and direct workers engaged in developing and producing advertisements.
-
Contact organizations to explain services and facilities offered.
-
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
-
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
-
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
-
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
-
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
-
Represent company at trade association meetings to promote products.
-
Direct and coordinate product research and development.
-
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
-
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
-
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
-
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
-
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
-
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
-
Speech Clarity
The ability to speak clearly so others can understand you.
-
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
-
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
-
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Education Bachelor's degree
- Work Experience Less than 5 years work experience
- Training No on-the-job training
-
Looking for technical training programs?
Check out these programs:
Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
-
Initiative
-
Cooperation
-
Dependability
-
Attention to Detail
-
Adaptability/Flexibility
-
Stress Tolerance
-
Scanners
-
Personal computers
-
Notebook computers
-
Laser fax machine
-
Desktop computers
-
Web page creation and editing software
-
Video creation and editing software
-
Data base user interface and query software
-
Customer relationship management CRM software
-
Analytical or scientific software
