Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Work Activities
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Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
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Maintain assigned account bases while developing new accounts.
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Provide clients with estimates of the costs of advertising products or services.
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Locate and contact potential clients to offer advertising services.
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Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
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Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
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Process all correspondence and paperwork related to accounts.
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Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
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Draw up contracts for advertising work, and collect payments due.
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Deliver advertising or illustration proofs to customers for approval.
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Inform customers of available options for advertisement artwork, and provide samples.
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Recommend appropriate sizes and formats for advertising, depending on medium used.
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Write copy as part of layout.
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Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
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Gather all relevant material for bid processes, and coordinate bidding and contract approval.
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Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
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Identify new advertising markets, and propose products to serve them.
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Arrange for commercial taping sessions, and accompany clients to sessions.
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Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
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Write sales outlines for use by staff.
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Speaking
Talking to others to convey information effectively.
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Persuasion
Persuading others to change their minds or behavior.
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Service Orientation
Actively looking for ways to help people.
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Speech Clarity
The ability to speak clearly so others can understand you.
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Education
High school diploma or equivalent
- Work Experience
No work experience
- Training
1 to 12 months on-the-job training
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Enterprising:
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
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Attention to Detail
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Initiative
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Persistence
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Integrity
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Achievement/Effort
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Dependability
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Special purpose telephones
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Personal digital assistant PDAs or organizers
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Personal computers
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Notebook computers
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Desktop computers
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Electronic mail software
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Desktop publishing software
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Data base user interface and query software
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Customer relationship management CRM software
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Calendar and scheduling software
