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Date: 07/18/2025

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

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    Work Activities

    Work Activities

    • Conduct research and interviews to determine which of a product's selling features should be promoted.
    • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
    • Vary language and tone of messages based on product and medium.
    • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
    • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
    • Present drafts and ideas to clients.
    • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
    • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

    Skills

    • Coordination

      Changing what is done based on other people's actions.

    • Instructing

      Teaching people how to do something.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Operation and Control

      Using equipment or systems.

    • Management of Material Resources

      Managing equipment and materials.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Repairing

      Repairing machines or systems using the right tools.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Negotiation

      Bringing people together to solve differences.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Reading Comprehension

      Reading work-related information.

    • Writing

      Writing things for co-workers or customers.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Speaking

      Talking to others.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Science

      Using scientific rules and strategies to solve problems.

    • Technology Design

      Making equipment and technology useful for customers.

    • Programming

      Writing computer programs.

    • Mathematics

      Using math to solve problems.

    • Social Perceptiveness

      Understanding people's reactions.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Service Orientation

      Looking for ways to help people.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Time Management

      Managing your time and the time of other people.

    WorkKeys®

    Applied Math
    0
    Workplace Documents
    5
    Graphic Literacy
    4

    Abilities

    • Originality

      Creating new and original ideas.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Spatial Orientation

      Knowing where things are around you.

    • Near Vision

      Seeing details up close.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Deductive Reasoning

      Using rules to solve problems.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Speech Clarity

      Speaking clearly.

    • Problem Sensitivity

      Noticing when problems happen.

    • Written Expression

      Communicating by writing.

    • Speech Recognition

      Recognizing spoken words.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Trunk Strength

      Using your lower back and stomach.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Time Sharing

      Doing two or more things at the same time.

    • Night Vision

      Seeing at night or under low light.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Oral Comprehension

      Listening and understanding what people say.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Category Flexibility

      Grouping things in different ways.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Oral Expression

      Communicating by speaking.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Far Vision

      Seeing details that are far away.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Written Comprehension

      Reading and understanding what is written.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Information Ordering

      Ordering or arranging things.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Selective Attention

      Paying attention to something without being distracted.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    Knowledge

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    Career Video

    Additional videos and more information available on CareerOneStop

    Pay

    • Ohio Annual Salary 67580/yr
    • Typical Salary
    • Ohio Hourly Wage 32.49/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 3,090
    • Yearly Projected Openings 300

    Typical Education

    Personality

    Artistic: People interested in this work like activities that include creating, designing, and making your own rules.They do well at jobs that need:
    • Dependability
    • Persistence
    • Cooperation
    • Initiative
    • Attention to Detail
    • Adaptability/Flexibility

    Tools

    • Desktop computers
    • Flash memory storage card
    • Notebook computers
    • Personal computers
    • Photocopiers
    • Teleconference equipment
    • Videoconferencing systems

    Technology

    • Cloud-based data access and sharing software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base user interface and query software
    • Data mining software
    • Desktop communications software
    • Desktop publishing software
    • Document management software
    • Electronic mail software
    • Graphical user interface development software
    • Graphics or photo imaging software
    • Industrial control software
    • Instant messaging software
    • Office suite software
    • Presentation software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software
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    Workforce Supply Tool

    Workforce Supply Tool

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