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Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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    Work Activities

    Work Activities

    • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
    • Seek and provide information to help companies determine their position in the marketplace.
    • Measure and assess customer and employee satisfaction.
    • Forecast and track marketing and sales trends, analyzing collected data.
    • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
    • Monitor industry statistics and follow trends in trade literature.
    • Monitor industry statistics and follow trends in trade literature.
    • Direct trained survey interviewers.
    • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
    • Develop and implement procedures for identifying advertising needs.
    • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
    • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
    • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

    Skills

    • Active Learning

      Figuring out how to use new ideas or things.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Management of Material Resources

      Managing equipment and materials.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Speaking

      Talking to others.

    • Mathematics

      Using math to solve problems.

    • Writing

      Writing things for co-workers or customers.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Reading Comprehension

      Reading work-related information.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Science

      Using scientific rules and strategies to solve problems.

    • Negotiation

      Bringing people together to solve differences.

    • Programming

      Writing computer programs.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Time Management

      Managing your time and the time of other people.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Operation and Control

      Using equipment or systems.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Social Perceptiveness

      Understanding people's reactions.

    • Coordination

      Changing what is done based on other people's actions.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Service Orientation

      Looking for ways to help people.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Instructing

      Teaching people how to do something.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Repairing

      Repairing machines or systems using the right tools.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Technology Design

      Making equipment and technology useful for customers.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    WorkKeys®

    Applied Math
    6
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Oral Comprehension

      Listening and understanding what people say.

    • Deductive Reasoning

      Using rules to solve problems.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Written Expression

      Communicating by writing.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Written Comprehension

      Reading and understanding what is written.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Near Vision

      Seeing details up close.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Night Vision

      Seeing at night or under low light.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Speech Recognition

      Recognizing spoken words.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Category Flexibility

      Grouping things in different ways.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Selective Attention

      Paying attention to something without being distracted.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Speech Clarity

      Speaking clearly.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Trunk Strength

      Using your lower back and stomach.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Far Vision

      Seeing details that are far away.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Problem Sensitivity

      Noticing when problems happen.

    • Information Ordering

      Ordering or arranging things.

    • Oral Expression

      Communicating by speaking.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Originality

      Creating new and original ideas.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Spatial Orientation

      Knowing where things are around you.

    • Time Sharing

      Doing two or more things at the same time.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    Knowledge

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

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    Pay

    • Ohio Annual Salary 61460/yr
    • Typical Salary
    • Ohio Hourly Wage 29.55/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 31,090
    • Yearly Projected Openings 3250

    Typical Education

    Personality

    Investigative: People interested in this work like activities that include ideas, thinking, and figuring things out.They do well at jobs that need:
    • Analytical Thinking
    • Attention to Detail
    • Dependability
    • Integrity
    • Initiative
    • Adaptability/Flexibility

    Tools

    • Desktop computers
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Scanners
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Business intelligence and data analysis software
    • Categorization or classification software
    • Cloud-based data access and sharing software
    • Content workflow software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base reporting software
    • Data base user interface and query software
    • Data mining software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Enterprise resource planning ERP software
    • Expert system software
    • Financial analysis software
    • Geographic information system
    • Graphics or photo imaging software
    • Information retrieval or search software
    • Instant messaging software
    • Internet browser software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Point of sale POS software
    • Presentation software
    • Process mapping and design software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Transaction security and virus protection software
    • Video conferencing software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

    Tags

    • InDemand occupations are considered a priority by the state of Ohio.
    • Apprenticeships are available for this occupation. These programs can help you get hands-on experience and build your skills.
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