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Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

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    Work Activities

    Work Activities

    • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
    • Instruct customers in alteration of products.
    • Provide product information, using lectures, films, charts, or slide shows.
    • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
    • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
    • Stock shelves with products.
    • Recommend product or service improvements to employers.
    • Keep areas neat while working and return items to correct locations following demonstrations.
    • Suggest specific product purchases to meet customers' needs.
    • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
    • Transport, assemble, and disassemble materials used in presentations.
    • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
    • Sell products being promoted and keep records of sales.
    • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
    • Research or investigate products to be presented to prepare for demonstrations.
    • Identify interested and qualified customers to provide them with additional information.
    • Train demonstrators to present a company's products or services.
    • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
    • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
    • Work as part of a team of demonstrators to accommodate large crowds.
    • Prepare or alter presentation contents to target specific audiences.
    • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
    • Practice demonstrations to ensure that they will run smoothly.
    • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
    • Write articles or pamphlets about products.
    • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
    • Sell products being promoted and keep records of sales.
    • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.

    Skills

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Time Management

      Managing your time and the time of other people.

    • Repairing

      Repairing machines or systems using the right tools.

    • Operation and Control

      Using equipment or systems.

    • Management of Material Resources

      Managing equipment and materials.

    • Coordination

      Changing what is done based on other people's actions.

    • Negotiation

      Bringing people together to solve differences.

    • Reading Comprehension

      Reading work-related information.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Programming

      Writing computer programs.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Service Orientation

      Looking for ways to help people.

    • Writing

      Writing things for co-workers or customers.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Speaking

      Talking to others.

    • Science

      Using scientific rules and strategies to solve problems.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Mathematics

      Using math to solve problems.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Social Perceptiveness

      Understanding people's reactions.

    • Instructing

      Teaching people how to do something.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Technology Design

      Making equipment and technology useful for customers.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    WorkKeys®

    Applied Math
    3
    Workplace Documents
    4
    Graphic Literacy
    4

    Abilities

    • Time Sharing

      Doing two or more things at the same time.

    • Information Ordering

      Ordering or arranging things.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Selective Attention

      Paying attention to something without being distracted.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Spatial Orientation

      Knowing where things are around you.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Deductive Reasoning

      Using rules to solve problems.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Written Comprehension

      Reading and understanding what is written.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Category Flexibility

      Grouping things in different ways.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Near Vision

      Seeing details up close.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Far Vision

      Seeing details that are far away.

    • Oral Expression

      Communicating by speaking.

    • Problem Sensitivity

      Noticing when problems happen.

    • Oral Comprehension

      Listening and understanding what people say.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Originality

      Creating new and original ideas.

    • Speech Recognition

      Recognizing spoken words.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Trunk Strength

      Using your lower back and stomach.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Night Vision

      Seeing at night or under low light.

    • Written Expression

      Communicating by writing.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Speech Clarity

      Speaking clearly.

    Knowledge

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    Career Video

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    Pay

    • Ohio Annual Salary 34500/yr
    • Typical Salary
    • Ohio Hourly Wage 16.59/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 1,910
    • Yearly Projected Openings 340

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Dependability
    • Integrity
    • Cooperation
    • Social Orientation
    • Concern for Others
    • Independence

    Tools

    • Bar code reader equipment
    • Cappuccino or espresso machines
    • Desktop computers
    • Digital cameras
    • Domestic coffee makers
    • Domestic electric skillets
    • Domestic toaster ovens
    • Personal computers
    • Pocket calculator

    Technology

    • Desktop communications software
    • Electronic mail software
    • Internet browser software
    • Office suite software
    • Operating system software
    • Presentation software
    • Spreadsheet software
    • Video conferencing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software
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