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Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

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    Work Activities

    Work Activities

    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Manage own accounts and projects, working within budget and scheduling requirements.
    • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
    • Present final layouts to clients for approval.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
    • Conceptualize and help design interfaces for multimedia games, products, and devices.
    • Work with creative directors to develop design solutions.
    • Prepare detailed storyboards showing sequence and timing of story development for television production.
    • Create custom illustrations or other graphic elements.
    • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
    • Review illustrative material to determine if it conforms to standards and specifications.
    • Negotiate with printers and estimators to determine what services will be performed.
    • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
    • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.

    Skills

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Speaking

      Talking to others to convey information effectively.

    • Judgment and Decision Making

      Considering the relative costs and benefits of potential actions to choose the most appropriate one.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Fluency of Ideas

      The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

    • Originality

      The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

    • Near Vision

      The ability to see details at close range (within a few feet of the observer).

    Knowledge

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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    Pay

    • Ohio Annual Salary 79260/yr
    • Typical Salary
    • Ohio Hourly Wage 38.11/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 2,660
    • Yearly Projected Openings 270

    Typical Education

    Personality

    Artistic: People interested in this work like activities that include creating, designing, and making your own rules.They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Adaptability/Flexibility
    • Innovation
    • Achievement/Effort
    • Initiative

    Tools

    • Notebook computers
    • Digital cameras
    • Digital camcorders or video cameras
    • Desktop computers
    • Charcoal pencils

    Technology

    • Web platform development software
    • Web page creation and editing software
    • Video creation and editing software
    • Presentation software
    • Graphics or photo imaging software

    Tags

    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
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    Workforce Supply Tool

    Workforce Supply Tool

    The Workforce Supply Tool provides statistics for the occupations in highest demand throughout Ohio.

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