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Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

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    Work Activities

    Work Activities

    • Greet customers and ascertain what each customer wants or needs.
    • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
    • Maintain records related to sales.
    • Compute sales prices, total purchases, and receive and process cash or credit payment.
    • Prepare merchandise for purchase or rental.
    • Answer questions regarding the store and its merchandise.
    • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
    • Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
    • Prepare sales slips or sales contracts.
    • Describe merchandise and explain use, operation, and care of merchandise to customers.
    • Demonstrate use or operation of merchandise.
    • Ticket, arrange, and display merchandise to promote sales.
    • Inventory stock and requisition new stock.
    • Exchange merchandise for customers and accept returns.
    • Estimate and quote trade-in allowances.
    • Bag or package purchases and wrap gifts.
    • Help customers try on or fit merchandise.
    • Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
    • Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
    • Estimate quantity and cost of merchandise required, such as paint or floor covering.
    • Place special orders or call other stores to find desired items.
    • Clean shelves, counters, and tables.
    • Rent merchandise to customers.
    • Estimate cost of repair or alteration of merchandise.


    • Persuasion

      Persuading others to change their minds or behavior.

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Service Orientation

      Actively looking for ways to help people.


    Applied Math
    Workplace Documents
    Graphic Literacy


    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Speech Clarity

      The ability to speak clearly so others can understand you.


    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    Career Video

    Additional videos and more information available on CareerOneStop

    Ohio Employment Trends

    • Currently Employed 156,000
    • Yearly Projected Openings 21,610

    Typical Education


    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Dependability
    • Attention to Detail
    • Cooperation
    • Integrity
    • Self Control
    • Adaptability/Flexibility


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    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
    Need help on researching occupations and careers? Download the Guide to Researching Occupations (PDF).

    Need help on how to research education and training programs? Download the Guide to Higher Education (PDF).

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    Workforce Supply Tool

    Workforce Supply Tool

    The Workforce Supply Tool provides statistics for the occupations in highest demand throughout Ohio.

    You can view statewide statistics as well as more region specific information.

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