Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Work Activities
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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
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Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
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Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
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Measure and assess customer and employee satisfaction.
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Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
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Measure the effectiveness of marketing, advertising, and communications programs and strategies.
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Seek and provide information to help companies determine their position in the marketplace.
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Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
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Forecast and track marketing and sales trends, analyzing collected data.
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Monitor industry statistics and follow trends in trade literature.
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Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
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Direct trained survey interviewers.
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Develop and implement procedures for identifying advertising needs.
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Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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Writing
Communicating effectively in writing as appropriate for the needs of the audience.
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Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
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Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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Currently Employed
25,270
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Yearly Projected Openings
3,230
- Education Bachelor's degree
- Work Experience No work experience
- Training No on-the-job training
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Looking for technical training programs?
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Investigative: People interested in this work like activities that include ideas, thinking, and figuring things out.They do well at jobs that need:
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Analytical Thinking
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Attention to Detail
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Dependability
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Integrity
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Initiative
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Adaptability/Flexibility
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Scanners
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Personal digital assistant PDAs or organizers
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Personal computers
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Notebook computers
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Desktop computers
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Information retrieval or search software
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Enterprise resource planning ERP software
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Data base user interface and query software
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Customer relationship management CRM software
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Analytical or scientific software
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InDemand occupations are considered a priority
by the state of Ohio.
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Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
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Apprenticeships are available for this occupation. These programs can help you get hands-on experience and build your skills.
