Job Description
CORE RESPONSIBILITIES AND TASKS
Manage Local Retail & Divisional Media
Plan, negotiate, place, maintain, and report on media buys for PSG Retail locations including new, relocated, acquired, converted, and Spanish speaking locations by Divisional assignment
Media types include but are not limited to paid social media (Facebook, Instagram), traditional radio, streaming radio, digital display, out-of-home billboards, and direct mail
The position will require hands-on keyboard platform uploading and management, such as paid social (Facebook), and a mix of vendor direct buying (radio, digital, etc)
Coordinates closely with the Creative Team to oversee all media messaging and trafficking needs
Evaluate, negotiate, and maintain outside media requests on behalf of the Division, including but not limited to sports partnerships
Meets regularly with Divisional teams for media, store, and procedural updates
Estimated % of Job Responsibility: 35%
Manage Canada's National & Local Media
Manage all aspects of national and local store media planning and buying for Canada
Lead and manage in-house paid media strategy, execution, and reporting (Facebook & Pinterest)
The role requires a mix of agency and in-house media management and oversight
Coordinates closely with the Creative Team to ensure creative development and trafficking needs
Other role responsibilities include monthly media reporting, contract and invoice management in internal billing and procedural platforms such as Allocadia, Coupa, and Workfront
Meets regularly and presents reporting or media recommendations to the media team and Division
Estimated % of Job Responsibility: 40%
Media Team Support & Development
Support Media Manager in media requests on US National media plans
Supports Media Director or other Media Leads or Managers as needed
Train and oversee Media Coordinator or Media Intern positions as needed
Assist in media procedural development within the Marcom department
Lead in all budget management and reconciliation for all assigned buys in internal placements
Participates in Integration meetings to oversee workload and project management for media buys
Continue media training and tactical development to further media understanding
Estimated % of Job Responsibility: 25%
POSITION REQUIREMENTS
FORMAL EDUCATION:
Required:
Bachelor Degree
KNOWLEDGE & EXPERIENCE:
Required:
Three to five years experience as a media buyer/planner of Digital, Social, and Traditional Media types such as Radio, Streaming Radio, TV, OTT, and OOH.
Media systems experience includes Nielsen, Strata, Social Media Platform Buying (Facebook), SRDS, SQAD, and other media resources.
Experienced Project Manager of media planning/buying from evaluation to conclusion
Experience as trainer and mentor for fellow staff members
TECHNICAL/SKILL REQUIREMENTS:
Ability to plan media costs and negotiate to budget
Multi-tasking ability to handle large number of requests
Familiarity of MS Office
Budget reconciliation
Professional manner in dealing with outside vendors and field personnel
TRAVEL REQUIREMENTS
No travel required
Sherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
VEVRAA Federal Contractor requesting priority referral of protected veterans.
